some coverage of pieces from 'Cocoon'

ph: Ingela Furustig, model: Emma Kent, Stylist/MUA: Alyssa Selin, jewels: Tilly Jewellery/The Armored Club/Lia & Co | ph: Andre Cois, model: Morgan Nelson, stylist/MUA: Alyssa Selin

ph: Bonnie Cee, stylist: Alyssa Selin, model: Emma Kent, hair: Trevor Masoe, MUA: Zoe Tranter | ph: Hannah McCawley, model: Bridget Thelander, HMUA: Emma Chen

ph: Michael Greves, model from Brisbane Vivien's

ph: Michael Greves, model from Brisbane Vivien's

ph: Michael Greves, model from Brisbane Vivien's

ph: Michael Greves, model from Brisbane Vivien's

ph: Michael Greves, model from Brisbane Vivien's


ph: Michael Greves, model from Brisbane Vivien's

ph: Hannah McCawley, model: Bridget Thelander, HMUA: Emma Chen

ph: Natalie McKain, model: Shimma, MUA: Carly Lim, hair: Shannon Williams - for Yen Magazine online

ph: Phi-Hung Le-Vu, stylin: Michaela Stark, HMUA: Anna Elshaw - for Frock Paper Scissors magazine

ph: Bonnie Cee, styling: Alyssa Selin, model: Emma Kent, hair: Trevor Masoe, MUA: Zoe Tranter

ph: Bonnie Cee, styling: Alyssa Selin, model: Emma Kent, hair: Trevor Masoe, MUA: Zoe Tranter

ph: Michael Greves, model from Brisbane Vivien's

ph: Lance Balchin, model: Chelsea Johnston, HMUA: Kate Johnston, styling: Suzie Haines, assistants: Lili Pringle, Caitlin Arnell-Smith - for The Armoed Club Platinum Winter Collection

ph: Lance Balchin, model: Teagan Grelck, HMUA: Kate Johnston, styling: Suzie Haines, assistants: Lili Pringle, Caitlin Arnell-Smith - for The Armoed Club Silver Winter Collection

'Cocoon' - My QUT Fashion Graduate Collection

over a year too late, but here is some of my graduate collection info from last year.









i grew up outside of a major metropolitan centre, and so initially approached the fashion industry through means that were more accessible to me; including visual arts and the business of fashion. as a result, at the beginning of my degree, my design aesthetic and approach was more experimental and abstract.
however, in conducting greater engagement with my customer and undergoing work experience in the wholesale sales sector, alongside adoption of business principles and greater self-awareness as a fashion consumer myself, my designs now have a wider scope that encompasses a greater balance between the wearability and visual components.
my graduate collection, ‘Cocoon’, particularly evidences this, through identifying and targeting a customer who appreciates inconspicuous and luxurious classic pieces. this customer extends beyond just young women who can wear short lengths and flashy pieces; exuding a nonchalance and maturity toward dressing and fashion consumption. the pieces in my collection are as much applicable to event dressing as they are to the wardrobe requirements of travel and relaxation activities.

my design approach:
o Houdini / MC Escher - layering / illusion / being visually enveloped
o snowflakes - cool colours / natural & organic lines / unique, asymmetric, dishevelled & transformative - macro snowflake print used in embroidery & laser-cutting
o luxe lounge dressing - comfortable, nonchalant, relaxed & elegant / inconspicuous luxury - sandwashed silks, cashmere & wool used

competing brands:
o Victoria Beckham - 'my customer wants quality and luxury'
o Ellery - 'dressing to be mobile - appealing to a wider age group than just young, cool girls who can wear short lengths'
o The Row - 'to luxuriate in [the customers'] more productive [years]; revel in the promise of maturity'
o Christopher Esber - 'lounge dressing - easy - inner confidence with a nonchalant style'



i'll post images of the pieces being used in shoots & my moodboard in another post x