why are we should-ing all over ourselves?

'keep in mind that blogging isn't the same as journalism. what professional writers do is more structured - and has academic rigour. we are accountable for what we write. we must prove what we say. we must be objective. we must tell both sides of the story - and allow sources to comment. we use financial documents and legal briefs and other research. there is scholarship in what we do. blogs are stream of consciousness. they certainly are valuable to the conversation. they contribute to the forum of ideas. but they are not journalism.
students should vary their course load beyond their major - take courses in history, economics, religion. learn well at least one foreign language (which helps improve your English). the more curious you are, the better journalist you will be.'
- p105
'why would you believe everything you read in a fashion magazine just because it is a hundred years old? you have to be able to exercise critical judgement about your sources. you're interviewing someone. what they say may not be true. an awful lot of fashion writing is hagiography books about the lives the saints: 'oh, this designer is a genius.. he / she has invented everything.. greatest thing since sliced bread.' there is no kind of critical awareness.'
- p348, Writing for the Fashion Business - Kristen K. Swanson & Judith C. Everett