27.4.12

#livingvicariously

as a true competition enthusiast, i can't believe i didn't think of googling / google alerting 'win tickets Susie Bubble Brisbane' until the day before she spoke at The Edge.. ahh, there were so many places giving away free tickets.
instead, i have been living vicariously through #portabletalks on twitter for the talk's duration. so depressing.

- Fashionologie, Style Bytes and A Shaded View of Fashion - the 3 big inspiration for Susie Bubble
- blogging is about being authentic - if you're talking about it, live it as well!
- fashion should be about experience - if you're going to talk about designs then why not wear them!
- consumers should be aware of the craft behind brands
- the more you blog, the more of an imprint on google you leave

- a quality audience that really engages with the content is more important than just high traffic - quality over quantity
- bloggers can give brands different perspectives on their own product and image
- through the years, the categories of fashion blogging have emerged
- niche blogs: they're less talked about, but it's what makes fashion blogging such a rich, diverse space

- fashion bloggers have had to fight for legitimacy and to be considered as important outside of fashion week
- fashion bloggers are too cosy with the designers that they buy
- blogger VS journalist? the comparison is often misguided. fashion blogging is in its nature expressive & subjective
- we should embrace bloggers as creatives who express fashion through a range of skills, as opposed to reporters on fashion.
- bloggers as celebrities - there's been a move offline, bloggers are now doing tangible things e.g. books, TV, guest appearances.
- blogger as spokesperson and brand megaphone / blogger as content creator - both are valid


thanks to @KasturiShan, @SLQedge, @slqAPDL, @Portable, @alexatepaper

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