'the first step in the design process is responding to something. sometimes you don't know what exactly that is until it happens, and sometimes you think it would be so much easier if it was a pre-meditated process. it's something that is natural and evolves and comes to life - and you're rewarded with product at the end of the day.
i'm quite curious about the dehumanisation of people. we're almost becoming drones in a way. i'm quite concerned about that social situation. it's the idea of dehumanisation vs natural, and the fact that there's always this challenge and this dialogue and we're kind of battling that with ourselves. we've all got this perfect version of what we think is perfection. sometimes that can be artificial, and there's something quite beautiful about the natural and the not so polished..and i'm curious about that.
my signature is definitely the opposite and equal reaction, and that's why i create these parameters of only working monochromatically in a collection. but that's not to say that i don't want to venture into colour in the future..this is just how i'm feeling at the moment.
i love the psychology of colour. as a consumer myself, i love the fact that colour can either repel people, or bring people to you..but black and white, i just love the fact that it's dramatic and it is what it is. there's a crisp communication and it is void of that initial response where you are responding to something which is colour - you're responding now to the design; the silhouette. that's what inspires me foremost. not using colour means that my focus is on silhouette, and it is on the texture, and it is on the contrast. it comes back to then the underlying philosophy of opposite and equal reaction. you find that in all forms. it's the natural order; the male and the female counterpart, the black and the white...'
- Gail Reid for Gail Sorronda, May 2010
- from the Stylemint October T Moment video
'Chris Supranowitz is a researcher at The Insitute of Optics at the University of Rochester. along with a number of other spectacular studies (such as quantum optics, trapping of atoms, dark states and entanglement), Chris has decided to look at the relatively boring grooves of a vinyl record using the institute’s electron microscope.
a single groove magnified 1000 times':
'sometimes in my travels i have come across something that immediately inspires rage and true hatred inside of me. these things are not always obvious and can at times be very subtle, apparently innocuous, and for the most part benign, yet they create in me an immediate impulse control crisis that in turn generates the threat of imminent violence. in the past the things that have caused me to want to smash to pieces either the item of disdain, the item’s bearer, or the closest inanimate object have been varied.
Baby on board warning signs in the rear window of a vehicle. i want to cook smores over you and your ‘baby on board’ as you lay trapped and screaming while you burn to death in your overturned car after i smash you into a ditch.
ugg boots. ugg boots symbolise all that is useless and vile about the women that wear them and i want to club them like a baby seal.
Mac people. i don’t care if nobody makes viruses for your hippie operating system. i hate Bill Gates like the next guy but don’t try and make me join your tree-hugging ‘hip’ techno-cult. just get out of my face before i thrash you permanently with your ergonomic ‘world-peace’ bush-hating white pussy-boy laptop. nobody cares that graphic designers prefer your s***. its a laptop not a lifestyle!
and now the most recent focus of my blind rage and perhaps the most deserving. the new Pepsi advertising campaign 'Everything Refreshes'.
the advertisements are like a hate-crime on my brain. i hate the colors, i hate the font, i hate the message, and i absolutely HATE the new Pepsi logo. first of all it’s so obvious that it’s a outright copy of the Obama campaign logo that it makes me throw up in my mouth a little bit each time i see one. the two logos are identical. there is a giant billboard with the word 'HOPE' just down the street from my condo. no mention of the word 'Pepsi' but it is their logo in place of the distinctive 'O', not Obama’s but Pepsi’s 'O'. clearly Pepsi is trying to ride the ascendency of Obama’s campaign popularity. what are they trying to say? 'Obama is the man who is going to refresh our nation'?
i know that massive corporations have vast and powerful marketing divisions that use the latest developments in science, psychology, and human mind control to turn us all into endlessly purchasing consumer robots. a nation of pale-faced zombies all moaning 'buy buy buy' while mindlessly staggering through shopping malls. well these Pepsi f***s are now trying to tap into the consumer zeitgeist and replace one symbol for another (and turn a buck as they do it). somehow you’re not an American unless you drink Pepsi, it’s like a loyalty oath for consumers. you don’t believe in America unless you love Obama and drink Pepsi. i think i read somewhere that it cost Pepsi one million dollars to design their logo. one million dollars!? that would have taken me five minutes with a pencil and some tracing paper.
i get it. i understand that you are using one thing to sell another. i really don’t care that you’re stealing either because what you are stealing is a lie anyway. there is no intellectual property if the idea you are stealing / selling is intellectually bankrupt. Pepsi ad campaign / Obama election campaign..YOU are intellectually bankrupt. this is the new brutal parody of modern civilisation. a society of merciless consumption (with a prozac smile). commerce is the first commandment and ethics is merely a marketing tool. mega-corporations rule the world and there are no longer such things as integrity, dignity, compassion or faith. the citizen / consumer can no longer rebel and seldom fights the system, simply because it is impossible: the oppressor is faceless and collective.
this mindless modern consumer society utilises total control over and demands total commitment from the citizens. the oppressors hide behind a political ideology with a reprogrammed language. freedom is slavery. ignorance is strength. totalitarian states throughout history have been ruled by party bureaucracies backed up by cadres of secret police and armed forces. the citizens in those societies were closely monitored and rebellion was always punished mercilessly. today the oppressor is the same as the oppressed. the futile struggle of isolated dissidents who resist today are not simply punished as in days before, but are excommunicated from the perceived salvation of the higher power of 'acceptance' and 'success'. the only free act is the simple act of rebellion against that which controls – in this case a marketing campaign. something as harmless as soda-pop is now mind-poison. do i own AIG or does AIG own me?'
- Slave Nation, April 2009
'she was a beautiful person, her two children’s eyes flashed with her life spark. she was in pain, physically, existentially. she pulled away from the world. she brought me into hiding as her good luck charm and i failed her as a talisman. so i stand now as her witness. her death, in some way, defines my life.
we talked many times about suicide. she wanted to steal power from the gods, for once in her life be the master of fate. she was misanthropic, disillusioned, alienated. the world was a trip to an asylum, other people were the inmates, so she medicated herself against the world. we argued in circles about it, usually by the end of the night she would capitulate, and agree to live just a little bit longer. i told her not to be so selfish, that her kids needed her, that life is insane but it’s the only one you get. my arguments were hollow.'
- Slave Nation, June 2011
- Kamila Filipcikova by Julia Hetta, Rodeo Magazine FW'11
i'm quite curious about the dehumanisation of people. we're almost becoming drones in a way. i'm quite concerned about that social situation. it's the idea of dehumanisation vs natural, and the fact that there's always this challenge and this dialogue and we're kind of battling that with ourselves. we've all got this perfect version of what we think is perfection. sometimes that can be artificial, and there's something quite beautiful about the natural and the not so polished..and i'm curious about that.
my signature is definitely the opposite and equal reaction, and that's why i create these parameters of only working monochromatically in a collection. but that's not to say that i don't want to venture into colour in the future..this is just how i'm feeling at the moment.
i love the psychology of colour. as a consumer myself, i love the fact that colour can either repel people, or bring people to you..but black and white, i just love the fact that it's dramatic and it is what it is. there's a crisp communication and it is void of that initial response where you are responding to something which is colour - you're responding now to the design; the silhouette. that's what inspires me foremost. not using colour means that my focus is on silhouette, and it is on the texture, and it is on the contrast. it comes back to then the underlying philosophy of opposite and equal reaction. you find that in all forms. it's the natural order; the male and the female counterpart, the black and the white...'
- Gail Reid for Gail Sorronda, May 2010
- from the Stylemint October T Moment video
'Chris Supranowitz is a researcher at The Insitute of Optics at the University of Rochester. along with a number of other spectacular studies (such as quantum optics, trapping of atoms, dark states and entanglement), Chris has decided to look at the relatively boring grooves of a vinyl record using the institute’s electron microscope.
a single groove magnified 1000 times':
'sometimes in my travels i have come across something that immediately inspires rage and true hatred inside of me. these things are not always obvious and can at times be very subtle, apparently innocuous, and for the most part benign, yet they create in me an immediate impulse control crisis that in turn generates the threat of imminent violence. in the past the things that have caused me to want to smash to pieces either the item of disdain, the item’s bearer, or the closest inanimate object have been varied.
Baby on board warning signs in the rear window of a vehicle. i want to cook smores over you and your ‘baby on board’ as you lay trapped and screaming while you burn to death in your overturned car after i smash you into a ditch.
ugg boots. ugg boots symbolise all that is useless and vile about the women that wear them and i want to club them like a baby seal.
Mac people. i don’t care if nobody makes viruses for your hippie operating system. i hate Bill Gates like the next guy but don’t try and make me join your tree-hugging ‘hip’ techno-cult. just get out of my face before i thrash you permanently with your ergonomic ‘world-peace’ bush-hating white pussy-boy laptop. nobody cares that graphic designers prefer your s***. its a laptop not a lifestyle!
and now the most recent focus of my blind rage and perhaps the most deserving. the new Pepsi advertising campaign 'Everything Refreshes'.
the advertisements are like a hate-crime on my brain. i hate the colors, i hate the font, i hate the message, and i absolutely HATE the new Pepsi logo. first of all it’s so obvious that it’s a outright copy of the Obama campaign logo that it makes me throw up in my mouth a little bit each time i see one. the two logos are identical. there is a giant billboard with the word 'HOPE' just down the street from my condo. no mention of the word 'Pepsi' but it is their logo in place of the distinctive 'O', not Obama’s but Pepsi’s 'O'. clearly Pepsi is trying to ride the ascendency of Obama’s campaign popularity. what are they trying to say? 'Obama is the man who is going to refresh our nation'?
i know that massive corporations have vast and powerful marketing divisions that use the latest developments in science, psychology, and human mind control to turn us all into endlessly purchasing consumer robots. a nation of pale-faced zombies all moaning 'buy buy buy' while mindlessly staggering through shopping malls. well these Pepsi f***s are now trying to tap into the consumer zeitgeist and replace one symbol for another (and turn a buck as they do it). somehow you’re not an American unless you drink Pepsi, it’s like a loyalty oath for consumers. you don’t believe in America unless you love Obama and drink Pepsi. i think i read somewhere that it cost Pepsi one million dollars to design their logo. one million dollars!? that would have taken me five minutes with a pencil and some tracing paper.
i get it. i understand that you are using one thing to sell another. i really don’t care that you’re stealing either because what you are stealing is a lie anyway. there is no intellectual property if the idea you are stealing / selling is intellectually bankrupt. Pepsi ad campaign / Obama election campaign..YOU are intellectually bankrupt. this is the new brutal parody of modern civilisation. a society of merciless consumption (with a prozac smile). commerce is the first commandment and ethics is merely a marketing tool. mega-corporations rule the world and there are no longer such things as integrity, dignity, compassion or faith. the citizen / consumer can no longer rebel and seldom fights the system, simply because it is impossible: the oppressor is faceless and collective.
this mindless modern consumer society utilises total control over and demands total commitment from the citizens. the oppressors hide behind a political ideology with a reprogrammed language. freedom is slavery. ignorance is strength. totalitarian states throughout history have been ruled by party bureaucracies backed up by cadres of secret police and armed forces. the citizens in those societies were closely monitored and rebellion was always punished mercilessly. today the oppressor is the same as the oppressed. the futile struggle of isolated dissidents who resist today are not simply punished as in days before, but are excommunicated from the perceived salvation of the higher power of 'acceptance' and 'success'. the only free act is the simple act of rebellion against that which controls – in this case a marketing campaign. something as harmless as soda-pop is now mind-poison. do i own AIG or does AIG own me?'
- Slave Nation, April 2009
'she was a beautiful person, her two children’s eyes flashed with her life spark. she was in pain, physically, existentially. she pulled away from the world. she brought me into hiding as her good luck charm and i failed her as a talisman. so i stand now as her witness. her death, in some way, defines my life.
we talked many times about suicide. she wanted to steal power from the gods, for once in her life be the master of fate. she was misanthropic, disillusioned, alienated. the world was a trip to an asylum, other people were the inmates, so she medicated herself against the world. we argued in circles about it, usually by the end of the night she would capitulate, and agree to live just a little bit longer. i told her not to be so selfish, that her kids needed her, that life is insane but it’s the only one you get. my arguments were hollow.'
- Slave Nation, June 2011
- Kamila Filipcikova by Julia Hetta, Rodeo Magazine FW'11
I love love Gail Sorronda :) thanks so much for the wall mention babe I really hope you win that ring!!
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/ twitter: @opinionslave
First time poster here at your blog --- please keep it up! I'm enjoying the reads.
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